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Confirm reel date with Daedalus (April 10?). Everything sequences from that. Once confirmed: set album release 24–48h before the reel. Marcus sends TIDAL link to Joniel + Flo immediately. Everything unlocks from there.
Marcus + Nina Rosenblum in conversation, hosted by Joniel. Recorded at Riverside.fm. The Daedalus reel opens the door — this is what's behind it.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
23 |
24 |
25 · today
Marcus: confirm reel date
Marcus: TIDAL pitch
Daedalus: follow IG
Joniel: book Riverside
|
26 |
27 |
28 |
29 |
|
30
Marcus: draft Substack
|
31 |
|||||
| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
— |
1
TIDAL link → unlocks
|
2
Joniel: Music page
Joniel: llms.txt
Flo: press outreach
|
3
Daedalus: prep reel
|
4 |
5 |
6 |
7 |
8 · album live
Album: TIDAL / Qobuz
Marcus: IG post
Marcus: press release
|
9 |
10 · reel day
Daedalus: post reel
Marcus: repost
Marcus: Substack
Flo: press wave
|
11
Boost decision
|
12 |
13 |
|
14
Flo: press follow-up
Marcus: IMDb check
Joniel: SEO check
|
15 |
16 |
17 |
18 |
19 |
20 |
|
21
Marcus: week +2 assess
Joniel: Riverside record
|
22
Joniel: edit convo
|
23 · convo live
Conversation live
Boost clip
Flo: pitch to press
|
24 |
25 |
26 |
27 |
A German composer scores the life of an American war photographer. The music doesn't illustrate — it witnesses.
Improvisation trained for 30 years. A score that sounds like it could only have been played once.
Tag him in the reel and Marcus's post. Don't lead with it — but don't hide it. It's a genuine part of the story.
The essay links in all outreach as a primary source. Journalists have something to quote. It keeps working after the launch window closes.
Ready for publication in German and English, with Dan's support. Not a press release. Marcus's interior experience of scoring the film.
Title idea: Composing for someone else's memory
Don't explain the film. Write about the experience of making the music. What you heard when you closed your eyes. What you couldn't get right. What finally worked.
Don't release into TFWC's window. Earliest 4–6 weeks after the reel. Different audience, different story — the Marcus who plays alone on stage.
Two moments only — placed where organic momentum already exists.
After the Daedalus reel. Boost from Marcus's account, not Daedalus's. Wait 24h for organic traction first.
Short cut from the Riverside conversation. Boost to reach the industry layer — people who missed the launch window.
Don't set a budget now. Let the reel's organic performance on Apr 10 set the ceiling. €50–150 on something moving beats €500 on something cold.